Tuesday November 26, 2019
An internationally-renowned artist is using music to help connect the Somali youth to their cultural identity.
Mohammed BK, who aims to connect Somalis in Bristol with their heritage, has been confirmed for the Somali Week Festival, in 2020.
He has been described as "the only artist to ever appeal to younger Somali people, making him unique".
The annual festival includes music, literature and history events.
Mohammed BK, who has also been named as "cultural ambassador" for the Somali community, was sponsored by the UK's Somaliland Ambassador to visit Bristol on 16 November, where he was welcomed by more than 300 people.
His popularity has seen his songs attract millions of views.
Ayan Mohamoud who is UK's Somaliland Ambassador told the BBC he will now become a fixed part of the annual festivities.
She said: "Young people who don't speak Somali at all have memorised his music word-for-word and that is something that has never been done before by any Somali artist.
"He has been touring the country promoting citizenship and cultural unity throughout his career."
Susan Elmi, 25, has been a fan of Mohammed BK for many years.
She said: "In the Somali culture many people communicated their emotions and thoughts through songs and poetry and this is going back centuries.
"This man is bringing that back and making the younger generation question and explore our rich heritage.
"I think it's just what the Somali Diaspora needs to stay well connected to the identity."
Mohammed BK also promotes education and advises young people to "use their time and resources wisely here in the UK because that is something their parents sacrificed fleeing from their homeland".
Susan Elmi travelled from Kent to Bristol to join the celebration
He added: "I thought to myself if I have that much influence on thousands and thousands of young people from my community, I need to put my platform to good use in encouraging them to do good and seek opportunities."
Festival fan Ameira Hassan, 45, said: "It's a huge thing for our kids to take part in their history and culture. It's important to us because they are learning a lot.
"Twenty years ago we never used to have anything like this in the UK and our kids never had any knowledge of the Somali culture."
Mohammed BK will return to Bristol in October 2020 to perform at the festival.