Today from Hiiraan Online:
Netherlands Doesn’t Want You to Call It Holland Anymore
By Alexa Lardieri, Staff Writer
Saturday December 28, 2019
The name Holland only refers to two of the country’s 12 provinces, North-Holland, where Amsterdam is located, and South-Holland, the home of Rotterdam and The Hague. (Michael Bishop/Contributor/Getty Images)
The Netherlands will stop using Holland as its nickname in the new year as part of a $220,000 rebranding campaign.
The country's government is looking to update its international image ahead of the 2020 Olympics and the Eurovision Song Contest, which the Netherlands will host.
The name Holland only refers to two of the country's 12 provinces, North-Holland, where Amsterdam is located, and South-Holland, the home of Rotterdam and The Hague. However, the nickname is often used to describe the entire country, officially called the Kingdom of the Netherlands.
The government is spending $223,000 and, come January, companies, embassies, ministries and universities will only refer to the country using its official name, Quartz reported.
It is reportedly part of a plan to draw tourists to other parts of the country as some cities battle overtourism.
"It is a little strange to promote only a small part of the Netherlands abroad, that is, only Holland," a spokesperson for the foreign ministry told the Spanish international news agency EFE.
Earlier this year, the government revealed a new logo for the country so it can be "recognized internationally," according to a press release.
"The new style is the result of a strategy developed to more clearly show what the Netherlands has to offer to the world," the release said.
Eric Wiebes, the country's minister of economic affairs and climate policy, said in the press release that the Netherlands is the most competitive economy in Europe and the fourth most competitive in the world, citing statistics from the World Forum.
"It is important to convey to the world what we are good at," Wiebes said.
Truck bomb kills at least 90 in Mogadishu
Truck bomb in Somalia kills at least 78 at rush hour
UPDATE 2: Over 79 dead as toll rises in Ex-Control bombing
Ethiopia charges former head of state electricity firm, others with corruption
At least 30 killed, close to 100 injured in deadly bombing in Somalia
Bomb explosion rocks Ex-Control, casualties feared
Negatives of ‘lost’ 1985 Somali epic found in NFAI vaults
- THE HINDU
Two security officers killed, 7 injured in Wajir IED attack
- Daily Nation
Al Shabaab shoot locusts with machine guns as Somalia battles biggest swarms in 25 years
- The Telegraph
All Rights Reserved Copyright. © 1999-2023, www.hiiraan.com