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Somali entrepreneur Zakaria Hersi has launched a multimillion-dollar internet startup called Efritin Nigeria

Thursday August 13, 2015

Efritin.com an online classifieds platform that provides a marketplace for buyers and sellers to exchange their items has employed over 100 Nigerians within its first 3 months of operation in the country. This was stated at the official launch of the company at a media conference held recently in Protea Hotel ikeja.

According to Mr. Babak Tighnavard, Chief Operating Officer Saltside Technologies, Saltside Technologies the parent company of Efritin.com was founded to build leading online marketplaces in underserved markets, creating sustainable value for the community. Saltside started in 2011 with just 4 employees but in 2015 they are now 500 employees in Bangladesh, Ghana, Sri Lanka and now in Nigeria with over 100 employees. Their success story in each market is hinged on doing things locally and employing quality staff.”

Mr. Zakaria Hersi informed that part of their success story of doing things locally in each market gave rise to the name ‘Efritin.com’ meaning ‘Everything’ in pidgin language. He further said that Efritin is focused on providing a safer platform for buyers and sellers to meet and exchange their items. Efritin focuses on used items because of the trading culture of Nigerians, the high volume of offline marketplaces and the large economy around unused goods.

He added that the team at Efritin places high value on offering a safer platform, which is why all sellers must be physically verified on their platform within 48hours of posting an advert before it goes live. The verification is a one-time process and the ads go live within 4 hours after verification.

Mr. Zakaria also said that Efritin has taken into consideration the stress and traffic level for moving from one location to the other and has gone a step further to provide convenience for their customers by offering a delivery service for buyers and sellers who have agreed on a transaction. The Efritin Delivers services have started operations and are delivering items under 3kg within Lagos.

Ms. Uche Ajene, the Marketing Manager at Efritin.com further added that Efritin has added value to the lives of Nigerians by creating job opportunities across all demographics and expanding sales channels for many shop owners in popular markets across Nigeria.

Efritin does not specify in any particular category – you can buy and sell items in more than 50 different categories. Efritin aims to disrupt how classifieds are done in Nigeria by addressing a key issue of trust in online transactions with their verification process and the tenacious and growing team is well poised to make Efritin.com the number 1 classified site in Nigeria.




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