Wednesday, February 26, 2014
Toronto, ON – A new television program featuring Somali-Canadians in a new light will debut every Saturday starting March 1st from 10:30am to 11:00am CHIN on City.
Integration - Building a New Cultural Identity is a weekly half-hour television program showcasing the Somali-Canadian experience. Canada is home to approximately 200,000 Somalis and nearly 100,000 live in Toronto. 80% of Somali-Canadians are under the age of 30 and these Somali Millennials are an emerging community who are highly educated, skilled and integrated into the Canadian fabric.
Integration will be an instrumental vehicle for government agencies, community organizations and advertisers to effectively reach this new emerging community. This show will help to sensitize mainstream viewers on different aspects of the Somali way of life.
The debut show on Saturday, March 1st, will give viewers first-hand experience from a mother who lost her son to gun violence, engaging discussions from Somali-Canadian youth about their challenges in society and an interview with Toronto Police Chief, William Blair.
Cameraworks Productions International, a full-service and fully-equipped television and video production facility and Cultural Integration Agency have partnered to create this new format for cultural community programming.
Hodan Nalayeh, President of Cultural Integration Agency and Host explains: “Somali-Canadians have suffered from negative news images in the media. Integration will bridge the gap for Somali-Canadians as they grow and integrate into Canadian Society. Integration will also set a new standard for quality produced cultural programming.”
ABOUT THE HOST: Hodan Nalayeh was born in Somalia and as a young child immigrated to Canada with her family. Her media background includes radio and television, including American Idol. Nalayeh went on to develop a unique concept for a cultural television show - Integration.
ABOUT CULTURAL INTEGRATION AGENCY: Cultural Integration Agency is a full-service media company specializing in the development, production, marketing and distribution of multicultural programs.