Vibeweekly
Wednesday, November 20, 2013
Miraa is set to become available in juice form and distributed in restaurants across the country for consumers who would fancy to drink it as opposed to chewing.
According to The Star, the khat industry has taken a blow from closure of most of its export markets and wastage in the local market during rainy season, Miraa Traders Association said it is also contemplating crushing the product to make 'tea' powder to widen consumer base.
"We will be unveiling the miraa tea and juice in an effort to bring on board those uncomfortable with the chewing," said Kimathi Munjuri of Sakijo International.
Sakijo International-which markets miraa locally and internationaly- said changing the perception on miraa and expanding products made from the plant will make it be allowed for clean and decent consumption like any other stimulants in all levels of outlets in Kenya.
"When achieved this will translate to about $100, 000 (Sh8.6 million)more daily in sales for the industry and eliminate any wastage completely. We will not even have any to export," Munjuri said.