Capital FM Kenya
Monday, August 27, 2012
Rapper 50 Cent is looking for business partners from Africa, Kenya included, to be the sole distributors of his energy drink SK in their respective countries. SK, which stands for Street King, is an energy drink developed by the musician and businessman to not only provide a body boost, but also raise cash for starving populations in Africa.
“Giving back to hungry children with every shot we sell is only part of the story. I’ve been fortunate enough to travel across Africa, and one thing I’ve learned is that it is filled with vibrant, young entrepreneurs who are eager to cultivate a sustainable business sector that will fuel growth for their future. That’s why I’m giving African entrepreneurs the chance to bring SK to their country,” said the rapper in a statement.
50 Cent was recently in Kenya, where he visited schools in Somalia and Kibera, Nairobi that were documented by a TV crew that he was travelling with.
His intention is to choose a partner in every country in Africa, to work closely with him on marketing and selling the brand in their respective state.
“Everyone thought that we would expand immediately to Europe or South America. But if you know SK, you know the vision has always been to support my roots in Africa,” he said.
“I’ve had so much interest coming from Africa since I’ve launched SK. That’s why I’m opening up submissions to entrepreneurs across the continent to become distribution partners.”
